Designing for clarity and engagement, a project in collaboration with the Environment Agency, to promote their Adaptive Pathways and Approaches from their 2020 Strategy for Flooding and Coastal Erosion Management.
The Let's Chat Change podcast is dedicated to explaining the concept of Adaptive Pathways and the knowledge surrounding the topic to stakeholders. The podcast's main aim is to break down the complex concepts into manageable information which is presented in an engaging format. Alongside the podcast itself, the podcast can be promoted on social media using podcast snippets, shown as animations which offer a tease of a podcast episode.
A selection of slides from the podcast pitch document
Alongside the Let's Chat Change podcast, an infographic subscription provides a further
resource for stakeholders and the general public by providing a monthly infographic which covers
a different aspect of the EA's Adaptive Pathways with each infographic. The infographics can be quickly viewed on a mobile phone from the email and a downloadable version is also given, giving subscribers the option to print it at an A4 poster.
resource for stakeholders and the general public by providing a monthly infographic which covers
a different aspect of the EA's Adaptive Pathways with each infographic. The infographics can be quickly viewed on a mobile phone from the email and a downloadable version is also given, giving subscribers the option to print it at an A4 poster.
A slide taken from the infographic subscription pitch
Two examples of infographics sent to subscribers via email each month